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Pivoting from Business Intelligence Geek to Strategy Freak

PhuongNDC
4 min readJun 11, 2024

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A little story about my adventurous leap from being a Business Intelligence (BI) analyst to a Business Strategist.

Spoiler alert: it’s not all spreadsheets and, dashboards and charts!

First of all, the primary motivation behind this transition was my desire to have a greater impact on the business and to explore new growth and advancement opportunities. While I enjoyed my time as a BI analyst, focusing on data and analysis, I wanted a role that leaned more towards business strategy and decision-making.

As a BI analyst, I dedicated about 70% of my time to working with data. This involved analyzing vast amounts of information, creating detailed reports, and providing insights that informed the company’s decisions. The role required a strong foundation in data handling, logical thinking, and story-telling to ensure that the insights were clearly understood and actionable. Think of it as being a data detective, always on the hunt for that hidden insight.

In my current role as a Business Strategist, my responsibilities have shifted dramatically. Now, only about 30% of my time is spent on data analysis. The bulk of my work involves solving complex business problems, making presentations, and planning.

My Business Strategist is essentially the bridge…

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PhuongNDC
PhuongNDC

Written by PhuongNDC

Growth & Business Intelligence Manager @ Fintech and Ecommerce

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