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Some tips make your life easier
Nowadays, on the rise of data science, analytical skills become more important and are highlighted in most job descriptions. Ignoring fancy and flashy words, everyone can learn and apply analytical skills in daily jobs, whether they are data analysts, data engineers, business intelligence analysts or not.
Analytics is simply a way of thinking that can help anyone break down problems methodically. It starts with a curiosity towards numbers.
Here are some methods to improve your analytical skills.
Know your denominator
I ran a marketing campaign and its conversion rate was 50%, I freaked out how amazing it is. However, when I saw the number of leads that the campaign generated was around 2, the conversion rate was only a joke.
Percentage numbers are meaningless if you don’t know the actual denominator.
Percentage is a trap
There are two ways to boost a percentage. You can increase the numerator (usually the real intent), or you can decrease the denominator (usually bad and unintended).
